Facebook Pixel

Track the revenue gained from Facebook and Instagram ad campaigns


This product is electronically distributed.

  • Track website statistics

Choose events you want to track (page views, adding to cart, purchases, or adding to wish list.

  • Optimize ads for better conversion

Make sure your ads target customers who are likely to perform the desired action.

  • Build Custom Audiences

Combine people taking specific actions on your website for future remarketing campaigns.


Gradually Facebook Ads has become one of the most efficient ways to advertise online. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them there. This makes the Facebook Pixel add-on a must-have tool for your website that enables you to measure, optimize, and build audiences to run profitable Facebook advertising campaigns.

As the Facebook Pixel is a piece of JavaScript code that you should insert into your website pages, it requires technical skills or hiring developers. But you don’t have to worry anymore. All you need to do is install the add-on, set up and it will insert the necessary code into your website. Compare default CS-Cart functionally with Facebook Pixel  to check your advantages. Get started today and see the difference!

Facebook Pixel


User Guide

Learn more about the add-on in our User Guide.


If you need help, please contact us via our help desk system.

Product type:
  • CS-Cart
  • Multi-Vendor
  • 4.15.2
  • 4.15.1 SP1
  • 4.15.1 SP2
  • 4.15.1 SP3
  • 4.15.1 SP4
  • 4.15.1
  • 4.14.3
  • 4.14.2. SP1
  • 4.14.1 SP1
  • 4.14.2
  • 4.14.1
  • 4.13.3
  • 4.13.2
  • 4.13.1
  • 4.12.2 SP1
  • 4.12.1
  • 4.11.5
  • 4.11.4
  • 4.11.3
  • 4.11.2
  • 4.11
  • 4.10.x
  • 4.9.x
  • 4.8.x
  • 4.7.x
  • 4.6.x
  • 4.5.x
  • 4.4.x
  • 4.3.5
  • 4.3.x
  • 4.2.x
  • 4.1.x
  • 4.0.x
  • 3.x

Facebook Pixel

legend: [!] fixed  bug, [~] minor changes, [+] new functionality, [-] deleted functionality 


December 2021

v. 4.9.7

[fixed] The message of specified brand error is removed from add-on settings

August 2021


[added] Ability to send the additional images to Facebook Commerce Manager catalog is added

[added] The ability to send the products with no brand mentioned to Facebook Commerce Manager catalog is added

[added] The ability to insert Facebook Pixel Code into Facebook Pixel ID field is added

July 2021

v. 4.9.5

[added] One Click Buy and Request Call events tracking is added

January 2021

Version v4.9.0.3

[added] The ability to specify value for completeRegistration page has been added

October 2020


[added] The ability to hide/display the Facebook Pixel Identifier field from/to vendors has been added

August 2020

Version v4.9.0.1

[fixed] The required product parameter Description was not sent with the pixel. Fixed

November 2019


[!] Incorrect product names were sent to the Facebook product catalog. Fixed.


June 2019


[+] The microdata tags for the catalog upload via Facebook Pixel have been added.

[+] The add-on has been adapted to the LightCheckout.


April 2019


[!] A blank checkout page caused the store crash. Fixed.


March 2019


[!] The "Add to cart" button did not trigger the event for blocks where the display of this button was enabled. Fixed.


February 2019


[!] The event of adding a product with variations to the shopping cart was not tracked. Fixed.


December 2018


[+] The ability to track product by "Product code" has been added.

[+] The ability to send price and used currency when adding products to the Cart has been added.


October 2018


[~]The name price has been changed to value. The value of the event passed by currency and value parameters.

[!] The PageView code worked with an empty Pixel ID field in case the Pixel ID was not filled. Fixed


September 2018


[!] The issue appears in the template in case the price of the product is not transferred. Fixed.


June 2018


[!] The PHP Warnings was shown in the Error log file. Fixed.


March 2018


[+] The ability to track initiate checkout on all stages or only after authorizing or filling out the address has been added.


February 2018


[+] The license key validation has been added.


May 2017

[!] The Facebook pixel complete checkout event didn't appear when the One page checkout add-on was used. Fixed.


April 2017

[~] The add-on was tested with new Facebook API.


February 2017


[!] Incorrect pixel work in multi-vendor stores. Fixed


December 2016


[~] The add-on was proved to be compatible with CS-Cart 4.3.1, 4.4.1 Multistore 


November 2016


[~] The add-on became compatible with CS-Cart 4.4.2.



[~] The add-on became compatible with CS-Cart 3.0.6 PRO


October 2016

[~] The add-on became compatible with CS-Cart 4.4.1.


September 2016


[~] Checkout steps were changed according to the API https://developers.facebook.co... 

[~] Checkout step changes are were added to CS-Cart versions 2.х, 3.х, and 4.3.х.


Earlier changes

[~] The Facebook Pixels add-on has become compatible with the CS-Cart version 4.1.4.