Facebook Pixel


Use Facebook Pixel add-on to track the actions people take on your website across devices and run Facebook advertising campaigns more effectively.

Price $61.00

This product is electronically distributed.



Gradually Facebook Ads have become a popular ad platform after Google AdWords. Tracking of conversion is the major part of campaign success. Facebook has its own tracking pixels functionality to track conversion data, but if you don’t have easy access to a developer, tracking code implementation will not be an easy thing. 

The Facebook Pixel can be used for three main functions:


— Building custom audiences from your website for remarketing.

Optimizing ads for conversions.

Tracking conversions and attributing them back to your ads.


The Facebook Pixel add-on supports not only Personal but also Business Manager account. The Business Account allows to join Ad Account, Pixel and Product Catalogs to track product feeds and ad campaigns.


Business accounts are useful if you manage Facebook advertising for clients or advertise internationally and need accounts in different currencies, to mention two common examples.

Differences between CS-Cart Facebook Pixel add-on and Facebook Pixel add-on by Simtech Development can be found below:



The Facebook Pixel add-on integrates the service with your store, giving you the ability to:

— view statistics of your store (page views, adding to cart, purchases, adding to wish list, etc.);

Facebook Pixel add-on for CS-Cart


— create ad campaigns for Facebook and Instagram;


Facebook Pixel Account


— measure cross-device conversions (see how your customers are moving between devices before they convert);

Facebook Pixel Audience


Quick start 


1. Get the pixel. Go to Ads Manager to create your Pixel. 

Facebook Pixel


2. Install Facebook Pixel add-on. In Account type select an account type, for which the Facebook Pixel is set up (Business or Personal). If you have Business Manager account first of all you need to Create Business Manager Account






3. Create or update your Ad to track conversions from your site. 

4. Create or update existing ad campaign to track conversions from your site. 

5. Get Pixel Helper to check that your pixel is working. 





6. View reporting and results from the pixel. The Facebook Pixel event statistics page can be found in the Ads Manager. 

Facebook Pixel Ads Manager


7. Adjust your ad or campaign.


User Guide


Learn more about the add-on in our User Guide.




The add-on is compatible with CS-Cart and Multi-Vendor 4.3.x. 

Need compatibility with another version? Contact us now.




This add-on is developed and published by Simtech Development, a CS-Cart developer. You are guaranteed a quality add-on supported by the future versions. If you need help, please contact us via our help desk system.

Facebook Pixel

legend: [!] fixed  bug, [~] minor changes, [+] new functionality, [-] deleted functionality 


November 2019


[!] Incorrect product names were sent to the Facebook product catalog. Fixed.


June 2019


[+] The microdata tags for the catalog upload via Facebook Pixel have been added.

[+] The add-on has been adapted to the LightCheckout.


April 2019


[!] A blank checkout page caused the store crash. Fixed.


March 2019


[!] The "Add to cart" button did not trigger the event for blocks where the display of this button was enabled. Fixed.


February 2019


[!] The event of adding a product with variations to the shopping cart was not tracked. Fixed.


December 2018


[+] The ability to track product by "Product code" has been added.

[+] The ability to send price and used currency when adding products to the Cart has been added.


October 2018


[~]The name price has been changed to value. The value of the event passed by currency and value parameters.

[!] The PageView code worked with an empty Pixel ID field in case the Pixel ID was not filled. Fixed


September 2018


[!] The issue appears in the template in case the price of the product is not transferred. Fixed.


June 2018


[!] The PHP Warnings was shown in the Error log file. Fixed.


March 2018


[+] The ability to track initiate checkout on all stages or only after authorizing or filling out the address has been added.


February 2018


[+] The license key validation has been added.


May 2017

[!] The Facebook pixel complete checkout event didn't appear when the One page checkout add-on was used. Fixed.


April 2017

[~] The add-on was tested with new Facebook API.


February 2017


[!] Incorrect pixel work in multi-vendor stores. Fixed


December 2016


[~] The add-on was proved to be compatible with CS-Cart 4.3.1, 4.4.1 Multistore 


November 2016


[~] The add-on became compatible with CS-Cart 4.4.2.



[~] The add-on became compatible with CS-Cart 3.0.6 PRO


October 2016

[~] The add-on became compatible with CS-Cart 4.4.1.


September 2016


[~] Checkout steps were changed according to the API https://developers.facebook.com/docs/marketing-api/facebook-pixel/v2.7 

[~] Checkout step changes are were added to CS-Cart versions 2.х, 3.х, and 4.3.х.


Earlier changes

[~] The Facebook Pixels add-on has become compatible with the CS-Cart version 4.1.4.