Google Analytics Enhanced Ecommerce

Track users behavior across your store & get advanced reports and analytics

$66.00
+$20.00

This product is electronically distributed.

  • Integrate your store with Google Ecommerce Analytics

This is a must-have extension for CS-Cart to measure the number of transactions and revenue that your website generates.

  • Get an overview report

All primary and customized statistics in a single place for a quick overview.

  • Examine customers shopping behaviour

View all steps the customer goes through before purchase to shorten and simplify their way.

Overview


Google Analytics Enhanced Ecommerce is the extended professional analytics for online shops to track user behavior across your e-Commerce store and get advanced reports and analytics. Alongside with the default functionality of Google Analytics, you can now generate more specific reports on shopping behavior like when customers added items to cart, started the checkout process, completed a purchase, and many more.

Implementing Enhanced Ecommerce requires technical skills, especially on a production site with massive data. To prevent you from hard times coping with the code, we developed the Google Analytics Enhanced Ecommerce add-on. All you need to do is install the add-on, get a Tracking ID from Google Analytics, and enjoy all the useful features of Enhanced Ecommerce.

Key features

  • understand when exactly the users are leaving your website;
  • analyze product performance up to separate product options;
  • study visitor behavior;
  • create a customizable funnel for the checkout process;
  • improve your product management;
  • improve your merchandising efficiency;
  • set up targeted remarketing lists;
  • use unique product ID from CS-Cart or its code (SKU) as the product identifier in Google Analytics;
  • Enhanced Ecommerce features are also available for vendors in Multi-Vendor version.

How does it work?

Google Analytics Enhanced Ecommerce tracks various events to make specific reports (Overview, Shopping Behavior Analysis, Checkout Behavior Analysis,  Internal Promotion, Order Coupon, Affiliate Code, etc.) The following events are processed:

  • Clicks on a product or the product link/Quick view button;
  • Add/remove a product to/from a shopping cart;
  • Add a product to a comparison list/wishlist;
  • Buying a product in one click;
  • Requesting a call;
  • Pageview;
  • Actions with the search results (e.g., search results viewed as Product Multicolumns);
  • Displaying a block (what blocks are shown to a customer after going to this or that page);
  • Non-interactive events (e.g. image slider).

Important! We have realized almost full functionality for Enhanced Ecommerce Google Analytics in our add-on. Still, some reports need to be improved following your specifics. We are ready to help you set reports if required.

*Simtech Development: Google Analytics Enhanced Ecommerce

google_analytics_enhanced_ecommerce_overview

shopping-behavior-analysis

Compatibility

The add-on is compatible with CS-Cart and Multi-Vendor 4.9 and above.Need compatibility with another CS-Cart version? Contact us now.

User Guide

Learn more about the add-on in our User Guide.

Useful links

To get started with implementing Enhanced Eccomerce check out these resources:

About Enhanced Ecommerce

Enhanced Ecommerce Developer Documentation

Support

This add-on is developed and published by Simtech Development, a CS-Cart developer. You are guaranteed a quality add-on supported by future versions. If you need help, please contact us via our Help Desk System.

Google Analytics Enhanced E-commerce

legend: [!] fixed  bug, [~] minor changes, [+] new functionality, [-] deleted functionality 

 

March 2020

Version 4.10.0.4

[!] There was no possibility to select a shared brand feature in the add-on's settings. Fixed.

 

January 2020

Versions 4.10.0.3, 4.5.0.29

[!] The rows added to the database remained when removing the add-on. Fixed.

 

October 2019

Version 4.10.0.1

[!] The add-on did not work with Light Checkout on CS-Cart 4.10. Fixed.

 

August 2019

Version 4.5.0.28

[~] The parameter for the main Google Analytics JS file has been added so it remains in head tag.

 

July 2019

Version 4.5.0.27

[!] The add-on caused an error on the checkout when using product_code as a product identifier. Fixed.

 

April 2019

Version 4.5.0.25

[!] JavaScript error on 404 error page. Fixed.

 

March 2019

Version 4.5.0.24

[!] The add-on was incompatible with PHP 5.3. Fixed.

 

Version 4.5.0.23

[!] When an order was paid in a currency different from the store primary currency, the add-on made wrong calculations. Fixed.

 

February 2019

Version 4.5.0.21

[!] The add-on was incompatible with One Page Checkout. Fixed.

 

Version 4.5.0.22

[!] There was an incompatibility with PHP 5.3. Fixed.

[!] The cross-domain tracking did not work when the method of submitting requests switched to GTAG. Fixed.

 

November 2018

Version 4.5.0.17

[+] The refund event has been added which is sent when returned products.

[+] The fields for specifing order statuses set for returned and paid products have been added. Removal of products from paid orders will be considered as a refund.

[~] The tracking of the 3 and 4 checkout steps has been moved from the checkout complete page to the appropriate steps of the checkout page.

[~] The way of sending purchase data to Analytics has been changed. Now this information is not sent by the customer using JavaScript, but by the server using the measurement protocol.

[~] The creating and modifying orders made via the admin panel is now sent to the Analytics.

[!] The data about purchases made via payment services (for example, PayPal) was not sent to Analytics. Fixed.

 

October 2018

Version 4.5.0.16

[~] The hook which allows adding settings of third-party add-ons has been added.

 

Version 4.5.0.15

[!] A warning appeared in Tag Assistant saying that the details product page was not sending data to Google Analytics. Fixed.

 

August 2018

Versions 4.5.0.13, 4.5.0.14

[+] The 'Site speed sample rate' setting that determines how often the site speed tracking beacons will be sent has been added to the General tab of the add-on settings. By default, 100% of users will be automatically tracked.

 

July 2018

Version 4.5.0.12

[!] The cross domain tracking was processed incorrectly if domains separated by commas were entered in the Domain ID field on the Cross domain tracking tab in the add-on settings. Fixed.

 

May 2018

Version 4.5.0.11

[!] A php notice appeared on the order management page in the admin panel when the product had options and product code was used as product ID. Fixed.

 

April 2018

Version 4.5.0.10

[!] Tracking various shipping methods chosen in the order was not worked properly in the Multi-Vendor store version. Fixed.

 

Version 4.5.0.9

[!] A php notice appeared when installing the add-on. Fixed.

 

March 2018

Version 4.5.0.8

[+] The ability to cross domain tracking has been added which makes it possible for Analytics to see sessions on two related sites as a single session.

[+] The license key validation has been added.

[~] The DIV tags has been moved inside the BODY from HEAD.

 

January 2018

Version 4.5.0.7

[!] A php notice appeared when adding the same product with different options to the cart. Fixed.

[!] To many SQL queries were generated when tracking the product options. Fixed.

 

September 2017

Version 4.5.0.6

[+] Added the ability to define the parameter that will be used as the product identifier in Google Analytics: product ID or SKU.

[~] Changed the logic of tracking non-interactive events. 

[~] Corrected language variables.

 

August 2017

Version 4.5.0.5

[!] IP anonimization setting was created.

[~] fn_url was added to the link creation at init.post.php

 
 

July 2017

Version 4.5.0.4

[+] Product options tracking became available.

[+] Enhanced E-commerce features became available for vendors.

[!] Not-stable tracking of the check-out steps 2, 3, 4. Fixed.

 

May 2017

[!] Orders from several vendors were tracked incorrectly. Fixed.

 

December sprint

Versions 4.3.0.3, 4.3.5.4, 4.4.0.2

[!] Did not work with Facebook Store. Fixed.

 

Version 4.3.0.2

[~] The add-on became compatible with CS-Cart 4.3.1 - 4.3.5.

[~] Index ID fields were changed.

 

September sprint

Version 4.3.0.7 beta

[+] The counter setting was added to each vendor.

[+] Product list performance report was added.

[+] Affiliation parameter was added.

[+] Wishlist and Compare list events were added.

 

Earlier changes

[~] The add-on was proved to be compatible with PHP7.