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Google Remarketing Tag
Say goodbye to manually adding tags to different pages of your site - Google Remarketing Tag add-on just made things a lot easier. Now you can launch remarketing campaigns and reach specific audiences for your CS-Cart store with ease.
Overview
Google Remarketing is a process that allows you to reach past visitors of your site or online store, showing them a tailored message after they leave your site. Your message appears to these visitors as they browse other sites. So you can reach your potential customers even after they have left your site, giving them another chance to buy.
To learn more about Google Remarketing Tag, you can watch this video:
The Google Remarketing Tag add-on integrates Google Remarketing Tag into your website, so that you won’t have to add the remarketing tag to each page on your website. It saves your time and reduces errors.
Note: In order to use the Google Remarketing Tag add-on, you need to have an account at Google Merchant Center. For correct operation of the Google Remarketing Tag add-on, make sure that the Google Analytics, Google Export, Data Feeds add-ons are set to Active.
Then you should follow just a few steps which we have described in detail in our User Guide.
What you will see in the admin panel
The add-on settings
The Google Remarketing Tag add-on adds necessary parameters to such pages as home, category, product, cart, search results, purchase, and other ones.
The Retail business type adds the following parameters:
ecomm_prodid—ID allows the dynamic ad to show people the exact product they viewed.
ecomm_pagetype—Page type indicates which pages people visited.
ecomm_category—This parameter contains a string specifying the category of the currently viewed product or category pages.
ecomm_totalvalue—Total value is the value of the product. On “cart” pages with multiple products, total value is the sum of all items.
The Custom business type adds the following parameters:
dynx_itemid—ID allows the dynamic ad to show people the exact item they viewed.
dynx_itemid2—Optional second ID allows the dynamic ad to show people the exact item they viewed.
dynx_pagetype—Page type indicates which pages people visited.
dynx_totalvalue—Total value is the value of the item. On “conversion” pages with multiple items, total value is the sum of all items.
User Guide
Learn more about the add-on in our User guide.
Compatibility
The add-on is compatible with CS-Cart and Multi-Vendor 4.3.1 and above.
Support
This add-on is developed and published by Simtech Development Ltd., a CS-Cart developer. You are guaranteed a quality add-on supported by future versions. If you need help, please contact us via our help desk system.
legend: [!] fixed bug, [~] minor changes, [+] new functionality, [-] deleted functionality
January 2020
Version 4.5.0.15
[!] The types of data transferred to Google were incorrect. Fixed.
July 2019
Versions 4.10.0.2, 4.5.0.14
[+] The setting for sending an additional parameter dynx_itemid2 for the custom variant of data was added.
June 2019
Version 4.10.0.1
[!] The add-on caused the store crash on the product pages on CS-Cart 4.10.
March 2019
Version 4.5.0.12
[!] Error when installing the add-on if the Data feeds add-on had not been installed prior to that. Fixed.
February 2019
Version 4.5.0.10
[+] The license and the update option via the upgrade center have been added.
January 2019
Version 4.5.0.9
[!] Failed to use a comma as a product price delimiter. Fixed.
October 2018
Version 4.5.0.8
[+] A template for uploading feed to the Google ADS has been added.
Version 4.5.0.7
[+] The ability to fill the Availability field automatically has been added.
April 2018
Version 4.5.0.6
[+] The new dynx_pagetype parameter with conversionintent valid value used on the cart and checkout page has been added. This parameter indicates the type of page that the tag is on.
[+] The new dynx_itemid parameter with ID of the product being viewed on conversionintent page type has been added.
March 2018
Versions 4.4.0.5, 4.5.0.4
[+] The new ecomm_category parameter which contains a string specifying the category of the currently viewed product or category pages has been added.
[!] The purchase, home, and category types of the ecomm_pagetype parameter worked incorrectly. Fixed.
Version 4.5.0.4
[+] The license key validation has been added.
[!] The ecomm_prodid parameter was incorrectly display the id of the products variations. Fixed.
January 2018
Versions 4.5.0.3
[!] A php notice appeared on the main page. Fixed.
January 2017
Version 4.3.0.4, 4.3.7.3, 4.4.0.2
[~] Description was changed.
November 2016
Version 4.4.0.2
[~] The add-on became compatible with CS-Cart 4.4.1 Ultimate and Multi-Vendor.
September 2016
Version 4.1.0.1
[+] The add-on was adapted for CS-Cart 4.1.0.